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Research papers

Observation

To most people "market research" means the concept of questioning by which a picture of the market is built up by representative methods. Even though by far the greatest number of surveys are carried out by means of questionnaires, this is not the...

Catalogue: The European Marketing Research Review 1970
Author: Georg Tolken
June 15, 1970
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Citation

Tolken, G. (1970a, June 15). Observation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/observation


Research papers

The art of asking 'why'

It is a common misconception to view motivational (or qualitative) research as a special brand of market research. But, primarily, it is not a special branch of knowledge or methodology, but a skill. Some people have more aptitude for it than others...

Catalogue: The European Marketing Research Review 1970
Author: Leslie Collins
June 15, 1970
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Citation

Collins, L. (1970a, June 15). The art of asking 'why'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-art-of-asking-why-


Research papers

The analyses of sales figures over a number of years as a basis for sales forecasting

When we analyse a series of sales data, the first problem posed is to find out the meaning of each figure which makes up the series; identification of the possible links which each figure has with the preceding one can be the starting point for...

Catalogue: The European Marketing Research Review 1970
Author: Giorgio Palmili
June 15, 1970
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Citation

Palmili, G. (1970a, June 15). The analyses of sales figures over a number of years as a basis for sales forecasting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-analyses-of-sales-figures-over-a-number-of-years-as-a-basis-for-sales-forecasting


Research papers

Television commercials

Since October 1 1968, Swiss Television Research has depended on telephone interviews. They reveal how many and which viewers see the individual broadcasts, as well as the four advertisement spots. In the foreseeable future penetration studies are...

Catalogue: The European Marketing Research Review 1970
Author: Ewald Schusinski
June 15, 1970
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Citation

Schusinski, E. (1970a, June 15). Television commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/television-commercials


Research papers

Marketing a new product

The Company was considering marketing a new product in a section of the highly competitive food market. Consumer tests on samples of product from a small pilot plant had given favourable results. The decision had then to be taken either to put the...

Catalogue: The European Marketing Research Review 1970
Author: D. W. Beattie
June 15, 1970
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Citation

Beattie, D. W. (1970a, June 15). Marketing a new product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-a-new-product


Research papers

Research into the industrial market

From a general point of view the object of market research is to provide information for the industrial producer of a product or service as to the quantitative needs of consumers and the role that this product or service can hope to fulfil in the...

Catalogue: The European Marketing Research Review 1970
Author: Maurice Pariat
June 15, 1970
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Citation

Pariat, M. (1970a, June 15). Research into the industrial market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-the-industrial-market


Research papers

Astronauts in the Osgood universe

Osgoods holds that concepts, situated in space, can be defined by means of three dimensions - evaluation, potency and activity. He determines this geometrical construction by applying factor analysis to the results that he obtains with his fifty...

Catalogue: The European Marketing Research Review 1970
Author: Wim J. de Jonge
June 15, 1970
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Citation

de Jonge, W. J. (1970a, June 15). Astronauts in the Osgood universe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/astronauts-in-the-osgood-universe